Simran is first and foremost someone on an exciting life journey to go deeper and discover the mysteries of the Self and the universe. She has a deep and abiding love for Indian aesthetics, craft and culture which has led her to create Paro, a concept brand that celebrates the Vedic cultural heritage of India. She co-founded Nicobar with her husband – a lifestyle brand that celebrates a relaxed and contemporary India. Simran who was the CEO of Good Earth – a 27 year old artisanal brand founded by her mother, celebrating Indian heritage, aesthetics and fine craftsmanship, is now on the board of Good Earth.

Simran holds a BA in History at the University of Delhi and a Master’s degree in the History of Art at the University of Bangalore. Her education in art history instilled in her a broader appreciation of the cultural legacies woven into Indian craft histories, and inspired her master’s dissertation about the global economic, cultural, and design impact of Indian chintz. Simran continued her exploration of the world of aesthetics and design to study Product Development and Merchandising from New York’s Fashion Institute of Technology.

More recently Simran did a certified teacher’s training course on mindful leadership called Search Inside Yourself at SIYLI and is a certified Functional Medicine coach from the FMCA.

Simran is an eternal student and loves to immerse herself in studies of Vedic culture, astrology, cosmology, is fascinated by etymology and archaeology. She lives in Delhi with her husband and two teenage sons.