Insights on Kullhad Economy and the Kullhad Economy Festival (KEF)

November 6

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Insights on Kullhad Economy and the Kullhad Economy Festival (KEF)

Kullhad Economy and the Kullhad Economy Festival (KEF) are not just about clay cups — they are about Kāla, Time itself. Rooted in Dharmic design and glocal innovation, they celebrate a civilization that saw prosperity as rhythm — where dharma, artha, kāma, and mokṣa flowed in balance, not conflict. At KEF, the spirit of Bhārat breathes again — where lamps are lit not just on Amāvasyā but in enterprise itself. Artisans, thinkers, and seekers gather to realign wealth with worship, and production with purpose — reminding us that true growth is not in endless consumption, but in harmony with the cycles of Nature — the very heartbeat of Sanātana Dharma.

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Prof. Ajay Chaturvedi

Chairperson, Kullhad Economy Festival 2025
Professor of Strategy & Kullhad Economy, IIT Mandi & IIM Rohtak
Former Investment Banker & Strategy Consultant
Author – Time: The Trilogy of Time & Lost Wisdom of the Swastika

Prof. Ajay Chaturvedi is a globally respected thought leader who integrates Vedic philosophy, cosmology, and consciousness with cutting-edge strategy, economics, and systems design. Beginning his career in global finance and investment banking on Wall Street, he later chose to leave the conventional corporate world to realign economics with Dharma and Ṛta (cosmic order).
He is the architect of the “Kullhad Economy”—a civilisational framework of regenerative production, localised value creation, and circular prosperity rooted in Dharmic principles. His pioneering work has positioned the Kullhad Economy as an alternative to extractive, marketing-driven capitalism, shifting the focus toward production, flow of wealth, and community resilience.
As an author, his Time Trilogy is considered one of the most groundbreaking works on Yuga cycles, cosmic time, consciousness, and civilisational sustainability. He presents empirical evidence and 20+ years of research to assert a bold truth: “The only place where Time is fundamentally defined is in the Vedas—nowhere else. That is the ultimate truth.”
He also authored “Lost Wisdom of the Swastika,” restoring the true, ancient, Dharmic meaning of one of the world’s most powerful symbols of balance and cosmic harmony.

Academic Background:

  • BITS Pilani – Engineering
  • The Wharton School, University of Pennsylvania – Business & Strategy
  • Harvard Kennedy School of Government – Public Policy (Executive Education)
  • University of Oxford – Leadership / Policy Programme
  • Lee Kuan Yew School of Public Policy, National University of Singapore – Policy & Governance